Seattle Asian Beauty Shopping (Locations & More!)

When I moved here from the Bay Area, I had no expectations for any asian beauty market. Once I got my feet in the water, I realized there wasn’t really much in the realm of AB. Because of this it’s a dream of mine to open a skincare store here in Seattle, that focuses on bringing curated japanese, korean, and indie/innovative brands. There are officially (as of me writing this, June 2017) ZERO standalone Asian Beauty stores in Seattle and the surrounding area.  Like seriously, if you know of an investor in the area ~~hit cha boy up~~. (Probably not the most effective phrase to hook an investor)

Luckily, there are a few places that carry Korean and Japanese cosmetics! But what you’ll find here is extremely limited to the assortment you can find south of Washington. Portland to San Diego is what I like to consider the “American Asian Beauty Belt” At least over here on the West Coast. I can’t really speak much to the east coast selection. Especially in Southern California, AB shopping can literally be easier and more convenient than going to a big cosmetics store. (& you can walk out with a bag of products rather than one mediocre overpriced moisturizer from Sephora)

Here in the Seattle area, since nothing is standalone (or not just a cosmetic store) you see a lot of the same products. Not to say this doesn’t happen else where with AB (because it happens everywhere!) But if you’re near one, you probably won’t need to go to TOO many more to feel all your options out. Also, you won’t see as big of a gap in price ranges too, which I actually appreciate.

Uwajimaya (International District, Seattle, WA) 

This is definitely the most well known place to get your Asian Beauty fix. I live  walking distance from here too and do most of my grocery shopping here, so… Yeah I literally can’t grocery shop without being EXTREMELY TEMPTED.

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Here you’ll find debatably the largest selection of stuff. Doesn’t mean it’s the best price, doesn’t mean they have a good selection, it’s just a lot of stuff with not a ton of shelf organization in most places. They do have a larger hair and body product selection however, compared to some!

Brands worth mentioning: PureSmile(JP), LuLuLun(JP), My Beauty Diary(TW), Kikumasamune(JP), Loshi(JP), Naive(JP), Hada Labo(JP), Sana(JP) Kosé(JP), Bioré(JP), Shiseido(JP) [drug store & a counter w/ Cle De Peau]
‘Exclusives’: Well, I was able to find a LuLuLun gift set here that wasn’t available at any other store.
Overall: Not my favorite store to shop in, but their prices are spot on. They make a great place to start though, they have all the well known brands.

HMart (University District, Seattle, WA) NEW!

HOLY SH*T THIS PLACE IS INCREDIBLE!?

I took a trip here today actually to check it out. It’s been only open for a couple of weeks. When I walked up to the glistening white building on the Ave, I was shocked to see how tiny it was! But for the area, I’d say it’s probably the biggest it could be. BUT. They. Have. A. ROOM. of. SKINCARE. Not an Isle. Not a section. Like 25% of the store is dedicated to skincare. Also, there are a lot of featured brands unique to this location like Dr. Jart+, IPKN, and others. But I can definitely see why. This place is in University District. Where you have people my age (not at my skin education level, of course) coming in for a bottle of Soju, korean snacks, and some sheet masks for a kick ass friday night. At least that’s what I HOPE people are going for. (I mean the entire upstairs section is snacks/alcohol/skincare/household items…) Because if I actually had friends, you know that’d be my go-to night.

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With an entire section of Elizavecca! All at retail prices, note. Boxes (and boxes) of Jayjun, Oozoo, PapaRecipe, and MediHeal. Not your regular HMart selection, but a very wise selection. I couldn’t actually find the regular hoard of Biore, Hada, and Kose products most of the stores all carry.

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I didn’t get any photos of it.. but they have a nice selection of Korean household products too.

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Brands worth mentioning: Jayjun(KR), Oozoo(KR), PapaRecipe(KR), MediHeal(KR), IPKN(KR), Dr. Jart+(KR), Dewpiel(KR), Saturday Skin(KR) Dong Sung Pharm.(KR) (most well known products are their a.c.care line with snail and bee venom), Charmzone(KR)
‘Exclusives’: Most of these brands are going to only be found here in the state (probably).
Overall: Well, let’s just say this section is under construction until I finish digging. My one trip, was a no-buy even though I wanted it to be a haul. There’s a great selection of masks, and a unique selection of other products. I do wish there were more Japanese sheet masks, and more products than mainly sheet masks.

HMart (Lynnwood, WA)

MY BABY, MY LOVE, GETS SECTIONS

Out in Lynnwood there’s a huge HMart! Get your big bags of rice, wholesale pickled daikon, and really high quality, affordable produce. But as far as cosmetics goes, it can get complicated. Inside of HMart itself, you can find a slim selection of products. Like one Elizavecca product, there was Happy Bath(KR) for a minute, Nightingale(JP), Scinic(KR), and Mediental(KR). A few other things not really worth mentioning. But! Fear not. If you’re looking to do some serious Korean skincare shopping you have the two big dogs here AMORE & LG Care, and nowhere else as standalones. They sit on the outside mini ‘strip mall’ like C around the inside of HMart itself. If you wanted your regular Asian Market Japanese products, they do have a separate section kinda in the middle of everything?

AMOREPACIFIC | ARITAUM Store

I come here to get all the Amore products I possibly can. Ironically, you can’t buy actual AMOREPACIFIC products. Just their brands: Sulwhasoo, Aritaum, Ryo(Hair), Mamonde, Laneige, Hera, and IOPE. I always get great recommendations when I go in, it’s how I found my favorite emulsion! Don’t expect any higher or lower prices. Everything is spot on to resale price.

Note* There is another Aritaum location at Pal-Do World Market in Lakewood, WA.

O HUI | The Who  

Can’t lie, I’ve never been in here. It’s incredibly cramped and there’s always customers inside. Not their fault, I’ve also really had no overwhelming desire to go through their products quite yet. But I can speak some to their selection since you can see most of it from outside the store! From the outside I’ve spotted The History of Whoo(KR), O Hui(KR), Missha(KR), Tony Moly(KR), Oozoo(KR), and a couple indiscernible hangbangy lookin brands I’ve never heard/seen of before.

Overall: This is my personal go-to! It’s stock may not be what everyone is looking for. But I love supporting local businesses whenever I can, I have a soft spot for AMORE, and who doesn’t love getting all the free samples you could dream of when you spend a little bit of money? Last time I got an incredible 6pc Sulwhasoo deluxe travel kit! (each time before that I got a 3pc!). I also like the LG Care store carries more than just LG, unlike AMORE staying exclusive.

Asian Food Center (Seattle, WA)

Oh you. You bother me so much. But also appreciate you a lot too. The cosmetics are just a section in the front of the store towards the checkout. But what you will find is all the Japanese skincare (and MBD masks) you can dream of. Not as much makeup as Uwajimaya, but they definitely make up for it in how extensive the body and haircare is!

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Why does it bother me though? Well, if they have someone actually at customer service (the only place to checkout with cosmetics) they’re watching you like a hawk (happens in some places, not nearly as frequently or bad). To the point where I felt uncomfortable the first time I went in to get a feel for what they had. Also their stock doesn’t refresh really ever. They’ve been out of stock of Daisan CottonLabo CS Being cotton pads since March (it’s June), and they’re my favorite below the Shiseido pads 🙁 I’ve seen a ton of holes too, I don’t think they’ve been getting stock or SOMETHING. This may change, but for now they haven’t been worth the trip. However if you’re nearby or in the market for just Japanese products, here is a great place to go.

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They also have sales on masks box sets it seems like at random, but appreciated nonetheless!

While you’re here, you should stop at the Kiki Bakery (yup, named after the animated cat)

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bc buns

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post buns selfie

Overall: Eh, check it out if you can.

**My NOT Recommended**

These are places I wouldn’t really bother with unless there’s something specific at one of these places you want to see. Also big note. I LOVE supporting mom and pop skincare shops. I go to them whenever I possibly can and it sucks there aren’t many here. But places like the shops in the Lynnwood HMart are still privately owned with amazing people inside that work hard and deserve your $$ more than Sephora does.

Daiso (Seattle, WA) 

Most are familiar with Daiso, the well known “Japanese $1.50 store” as my family refers to it . This is the worst Daiso ever honestly. It’s very small, there’s no parking put reserved parking spots smack in front of the store, with very little. I only come here if I KNOW they’ll have it and I don’t want to drive to the the one North. I don’t think I’ve wanted to get anything here skincare related though except a horse fat hand cream.

Overall: No

Daiso (Roosevelt District,Seattle, WA)

Now this is a Daiso! Reminds me a lot of the ones I have back in the Bay Area. Spacious, empty travel bottles and cotton rounds galore! You can also find their infamous peel off mask here too. They have their own selection of cosmetics however fair warning, it’s all $1.50 for a reason. Check the cancer labels floating around the stores.. Yikes! However, I really enjoy their sheet mask packs and they don’t have anything in them I haven’t seen before, especially the CoQ10 ones!

Overall: If $1.50 is your thing! But i’d be wary and very selective.

Sephora

I recommend you DON’T do any KBeauty shopping here except squeeze them dry for samples if you need to. Dr. Jart+ is much cheaper at the new HMart, with a bigger selection! J.One products are $45-$50 instead of <$30 online. Beauty Water is $30 instead of $22. Belif is more LG Care, but IMO not worth the it’s US prices. If you need to, Bellevue will have the best selection, don’t bother in Seattle. Why spend more for no reason other than lining their pockets?

Urban Outfitters (Westlake , Seattle, WA)

Yeah they have overpriced Tony Moly and possibly some more overpriced Mizon or CosRx that’s been sitting for a year. Please don’t buy here like ever.

Ulta (Northgate Mall, Seattle, WA)

Well Ulta, I do have to say stepped their skincare game up with the leverage of affordable, effective KBeauty. Sort of. You can find brands like Goodall or Dr. G! If you’re in a KBeauty drought area, you may find something to quench your thirst here.

I hope this guide helps you navigate what Seattle has to offer for Asian Beauty. If I’m missing anything feel free to put it in the comments so I can add it! I hope one day I can bring a real Asian Beauty store to Seattle. But until then we can live with what’s around, right?

This is a post in progress for awhile! But I wanted to share the first version early! More pictures will hopefully come!

[REVIEW] Shiseido SUNMEDIC UV Medicated Day Protect Mild SPF 50+ PA++++

The review I’ve been waiting to write since I clicked the order button. If you read my last sunscreen post you would have read about my quest for the perfect daily sunscreen. To recap, biore watery gel was a bust. It’s a favorite for many, it sounded like the more ideal choice for me out of the two choices, but it didn’t quite live up to my expectations. Partially because of it’s filter content.

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What exactly am I looking for in a sunscreen?

  • SPF 50+ PA++++, Prone to dark spots.
  • Bioaccumulative and estrogenic filter free/ Specifically Octinoxate free, this filter accumulates in your system and is widely used. Personal preference.
  • ‘Cosmetically elegant’, It needs to feel good
  • Somewhat durable throughout the day

SUNMEDIC UV’s Medicated Day Protect in Mild seemed to fit the bill. But it wasn’t easy to find. It was actually SO hard to find, I asked Ratzilla of http://www.ratzillacosme.com to help me out. She suggested a new Anessa SPF that was more for outdoorsy use and this one. Both made by Shiseido a leader in sunscreens, I felt pretty confident I would find something I like in either of them. But I leaned towards this because I was guessing it would feel a bit better throughout the day compared to the Anessa one.

Ingredients wise, this sunscreen fights with the big dogs. It definitely kicks every American sunscreen I’ve tried in the ass. Since it’s stated ‘medicated’ in japan, it’s what is known as a ‘Quasi Drug’. What’s a quasi drug you might ask? It’s a category of cosmetics that lighten and prevent hyperpigmentation. There are set active ingredients and amounts that can be used that make a product a functional whitening cosmetic. (Remember! Whitening just refers to the rapid brightening process, not necessarily skin bleaching) The active quasi drug ingredient is Dipotassium Glycyrrhizate. Paired with Xylitol, this dream team is irritated and sensitive skin’s best friend.  Dipotassium Glycyrrhizate is a salt derived from Licorice Root. It’s clinically proven to reduce redness and irritation, as well as atopic dermatitis (eczema). Xylitol is a Natural Moisturizing Factor so it helps our skin retain moisture and hyaluronic acid.

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Shiseido gives a lot of things, a lot of names and a lot of patents. Take that however you want. One things they patented is their ‘Light Stamina’ Technology. Which is said to release UV rays into heat offering a more stable protection. Wait… isn’t that EXACTLY how chemical filter sunscreens work??? So to tell you the truth, even after extensive googling I found nothing about light stamina and why it’s patented and if it’s different that the regular filters that are converting rays into heat as it is..

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SUNMEDIC promises this sunscreen is free of any potential irritants. It’s 1. paraben free (wasn’t specifically looking for this but less is less!) 2. alcohol free (nice! a lot of ABeauty sunscreens I’ve found contain alcohol to help dry. I just find sometimes it messes with layering products) 3. Mineral oil free, I don’t need this but mineral oil is cheap and doesn’t feel super cosmetically elegant. 4. Colorant free, some colorants are SUPER pore clogging so, cool! 5. Lastly Fragrance free, unpopular opinion I love smelling smells. Most shiseido products are LOADED with perfume but SUNMEDIC is not the brand for smelly smells.

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I don’t feel it on my face. But when I put it on my face feel a nice cool feeling, not the same cool feeling Biore Watery Gel gives from it’s high alcohol content. It’s that fresh feeling you get after patting the excess essence in from the sheet mask you just pulled off. My guess is it’s either the Licorice derivative or the xylitol is really workin’.

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UPDATE: I had to translate an ingredient list from japanese.. But I got all the ingredients to match actual ingredients so I think I got it.

It leaves me feeling radiant without any noticeable white cast. I think Shiseido needs to get this sunscreen formula into a broader range of products because it’s really somethin’!

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Look at that radiance.

Holding up through the day, you’ll want to reapply before going out again. It isn’t water/sweat resistant. For everyday use water/sweat resistant sunscreens aren’t really necessary and can make the product feel more like glue less like a nice moisturizer. But even through a day of work I can still notice that ‘radiance’ I pictured above so there’s still sunscreen on my face. But those invisible filters are the ones more likely to have worn off, and those are our super defence against UV(Aging) rays.

I purchased this product through Buyee.jp  on Amazon.jp. Buyee will purchase your favorite japanese items and then ship them anywhere in the world! Amazon is affiliated with them and while yes, you can purchase items directly through Amazon with AmazonGlobal, as a big boss company they won’t ship it since it is a prohibited item in the US. Those sunscreen filters (the super safe non-estrogenic ones, not Oxctinoxate the estrogenic one allowed in the US) make this product a no-go. Rakuten Global also does not ship this item. But when you’re browsing Amazon.co.jp you’ll want to either ‘search in english’ or search it’s japanese name. There’s way too many sunmedic sunscreens and it wasn’t coming up SO I had to find it’s name that was copy/pastable (no thanks to Ratzilla’s website 😐 )  ‘サンメディックUV 薬用デイプロテクト マイルド クリーム 顔・首用 25g SPF50+ PA++++ [医薬部外品]’ [Direct Link] (you’re welcome) But Buyee as of right now offers a solution around this. All for ~800JPY or ~7USD they will purchase it, ship it to themselves, inspect the package!!, repackage it up, and ship it off to your grabby hands. I highly recommend the service, it went so smoothly, I’ll definitely be using it next time to purchase more. But the more you spend, the more cost effective the service fees get, so gets some sheet masks too! I recommend these ones (if you’re feelin’ lux) or these by LuLuLun if you’re wanting to try daily masking or just more frequent masking if you can’t get them near you at an asian market. (They’re a lot cheaper than if you buy them in an asian market here too!!)

SO?

 

[REVIEW] Bioré UV Aqua Rich Watery Gel (FEB 2017 REFORMULATION)

Comfortable and water resistant are like polar opposites. The more water resistant something is, generally the more it feels like you superglued a sheet mask to your face.

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Biore has reformulated their two best sellers this February and I’m here to tell you about the Watery Gel refomulation! Now it’s water/sweat resistant!

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After trying the Biore UV Bright Milk I knew I wanted that same coverage that saved me from the brutal California sun. However, the way it matte downs is just a little too much for my dry skin so the search was on for something with the same ultimate sun coverage but maybe sat a little nicer for everyday.

The two suspects I wanted to pull in for questioning were Biores own “watery Gel” and Shiseido’s Senka Aging Care UV. Shiseido was just as easy to get here and half the price, but it’s a much older formula. It’s very easy to find the previous version of the Watery Gel for about the same price of the Shiseido SPF.  I appreciate brands that have best sellers that they want to improve on! So unfortunately if you were looking for a comparison vs the old. I sadly cannot help you there. However ingredients wise, it’s nearly identical.

While it’s main purpose is to protect, it contains Hyaluronic Acid, Xylitol, and Royal Jelly to Hydrate and moisturize. Alcohol is the second ingredient to help absorption and you can faintly smell it. I’ve noticed some warmer days it leaves me reaching for my Dr. Dennis Gross C + Collagen Set & Refresh Mist for some moisture. It’s strange because you can tell the product is /trying/ to hydrate. But the uniqueness of the 2017 formula is that it is now sweat resistant it contains a few high performance polymers. The application doesn’t feel heavy, but you can feel it slightly for a few minutes. After the product has dried and flexed around some it’s texture is smooth and not matte or dewy. Just kinda the same!

One deal breaker for many, (but not ya boy who matches to like… NC.0000002) is the cast of this product. On Rakuten it’s states as a ‘optical correction powder’ but I got my money on it’s just the Titanium Dioxide. This makes me wonder how many names brands have marketed it as some sort of ‘glow’ or ‘correcting’ powder. One thing I’ve noticed with how the sunscreen applies, it really doesn’t like to go on top of gel moisturizers. I got a ever so slightly streaky application after waiting 10minutes before applying it on top of Primary Raw Azulene Gel and then on a separate occasion also with Erborian Bamboo Creme Frappe. This sucks because my morning routines have been very low maintenance for the sake of compatibility with high(er) performance sunscreens.  It seems to do better with something slightly creamier but not too rich. Think, Caudalie Vinosource Moisturizing Sorbet.

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There are a few things I enjoy about the sunscreen. Consistency is fluid (contrary to the speckled look) but not too liquidy application. It took some trial and error but I found I get the best application to take a small amount in my palms and apply it quickly swiping.

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That second ingredient, alcohol, comes through with a subtle cooling effect when applying. Most people scoff at this ingredient, especially being so high. But alcohol, has a great roll here. It helps dry the sunscreen to helps the filters absorb, polymers, acylates and friends to adsorb. Better than any other ingredient. But isn’t it bad for you? Well… Through my teachings and own research on the subject alcohol is really only ‘bad’ undiluted direct to skin, or in high concentrations applied to dry skin. (You use this sunscreen directly after washing your face with dish soap) For more info futurederm has some great credible information on SD Alcohol (cosmetic great denatured alcohol, that’s in here, I don’t think I mentioned that part)

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Does my hand look ‘Optically Corrected’? It does look dewy!

Did I find a new everyday sunscreen? Unfortunately, no. While it may work for many as such, and I’m fine using it as such, I have my issues with it. Hit or miss application aside, something that bothers me about many of these super sunscreens are the high(er) octinoxate amounts. I was unaware of the exact percentages of really anything before I purchased it. I don’t want to scare people out of the ingredient like most blogs try to do. I’m not chucking this sunscreen out the window and chanting cleansing rituals to rid myself of the potential cancer. But I did order a very awesome sounding sunscreen from Amazon.jp -> Buyee.jp -> me that does NOT contain Octinoxate but still provides SPF50+ PA++++. I actually had to ask the help of RatZilla of Ratzillacosme.com for help finding this sunscreen, the Queen of Sunscreens.

If you’re scratching your head to why I’m concerned about an extra + sign, PA rating is a easy to understand way to rate a sunscreen’s UVA(ging) protection. Still scratching? Start with my SPF 201 post to quickly learn the basics of sun protection. Well since the only thing available in the US markets are PA+++ I want that FULL UVA protection. While a very very few sunscreens in the US market exist that will actually rate a PA++++ when tested but stated as PA+++ to calm the FDA down, they are very few and not the best formulas regardless. In markets where PA++++ exists, they almost all contain Octinoxate. It’s documented as safe, it’s cheap, and it works well. OKAY BUT WHY DON’T I WANT IT? Octinoxate is a known endocrine disruptor and while isn’t proven to be unsafe long term. It has not been proven to be safe long term. One unique thing about this filter is that it accumulates in our system. That is the reason I personally want to be staying away from octinoxate on a daily basis. I will have ZERO issues slathering Watery Gel all over my body every 90 minutes (WOW, I also didn’t mention this bad boy is sized for face & body) while I’m at the beach! But do I feel good applying it everyday with what I know about it? Not so much. There are some brands that advertise full protection with just mineral SPF. But in order for mineral sunscreen to reach past the minimum rating it needs to be L O A D E D with mineral.

Take a look at this sunscreen simulator, I found you needed roughly (extremely) 40% mineral SPF when using the maximum amount of Zinc Oxide (25%) to achieve a high enough PPD rating it would produce a Japanese PA++++ rating based on the 2.0mg/cm application amount which is standard.

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That’s a lot of mineral on your face! Part of my goal in this quest for finding my perfect everyday sunscreen is to find one I feel is genuinely comfortable. My experiences with high mineral content has never been a ‘cosmetically elegant’ one.

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Back to Biore though, I do like this sunscreen. Maybe not as much as I hoped but instead of finding a spot in my everyday routine I think it may have found a place in my backpack for hiking.

 

Mystery Grocery Store Masking [PART 3/?] : KAO Megurhythm Steam Hot Eye Mask

Warming eye masks have been a big buzz in ABeauty for a few months now. I feel bad that I’m just now writing a review on them because I’ve been FULLY enjoying them myself for about the same amount of time.

Warming eye masks are a bit of a different ‘skincare’ product, if you can even really classify them as a skincare product. There are no ingredients as they’re a dry eye mask that activates when you rip the package open and expose it to air. They were designed for pure relaxation while they do offer the benefit of depuffing and soothing irritation.

There’s a iron and moisture mixture inside of a patch inside of the eye mask that when exposed to air it produces steam. KAO claims the eye masks will produce heat for “10mins at 40º C”

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In real world usage, I get about 25-35 minutes of relaxing warmth on my eyes. But fair warning YMMV, I’ve had them last for a really really long time and I’ve also had them last about 10 minutes. But the general amount of time I’d say is riiiiight around a half hour of pure bliss.

I can’t really ‘prove’ a whole lot with these masks as there aren’t a ton of features. They are a product you should really just experience. But luckily, you can find packs of 5 or 14 in most asian markets that carry skincare. If not, amazon has them readily available some with prime shipping.

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They come in unscented, and 4 other scents. I’ve only tried the scented versions since they are for relaxation and I am a big believer that relaxation comes from the care of ALL senses.. But the smells may understandably be off putting for some. I’ve tried the lavender/sage and yuzu scented ones and really enjoyed the scent of both. But my favorite is Lavender. I think up next will be the rose but I definitely am going to try all of them. They’ve somehow found a way into my life (I think permanently…)

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I love whipping these out after a long day of work, if I have a headache, on a flight home, or even when I wake up! (Not every morning, but days off ya’know. I’m not that accomplished.) It is recommended to apply your eye products before using one as well as the steam will help with penetration/absorption!

You see why these are the buzz now, grab yourself a pack of 5 (shouldn’t cost more than $10, they were I believe $7.99 in store). take your relaxation game up a level.

[REVIEW] Bioré UV Perfect Bright Face Milk SPF 50+ PA++++

Biore vs. the California Heat

If you follow my instagram (@facequench) you may have saw I was recently off back to California for a wedding! My outfit was a disaster but my skincare of course, was on point. My SPF choice was without a doubt the most important choice I had to make. I get little sunlight compared to when I lived in the Bay. When I found out I was going to be in an outside wedding, out in the ‘Wine Country’ area I panicked a little bit.

My skin has never done well with the sun. Some filter sunscreens can cause uncomfortable sensations in my skin, too much physical causes my skin to itch. This makes sunscreen shopping difficult at times, but my biggest issue is dehydrating skin, which also leads to burning quicker.

Since I discovered them, I’ve wanted to try a PA++++ sunscreen. They are not legally sold in the States since they contain active sunscreen filters that are not approved by the FDA. Before you get too disinterested, the filters aren’t approved but they also aren’t disapproved. THEY JUST HAVEN’T TESTED THEM.

These filters include Mexoryl SX, Mexoryl XL, 4-MBC, Uvinul A Plus, Uvinul T 150 and Tinosorb S and Tinosorb M. The craziest part is these filters often show less potential safety and irritation issues compared to other sunscreens. For more information on sunscreens, both physical and chemical, check out my sunscreen 201 post here. I’m pretty bitter about the FDA being slow approving these sunscreens but a lot of americans don’t really want or look for this type of high protection. Most of my clients are looking for an SPF 20 for everyday use. (Which if you’re reading this and scoff, calm down please and refer to the link post above.) So you can also see why it hasn’t necessarily been a priority. But for folks who burn just thinking about the sun, like me, may need to look to Japan for their everyday wants.

That’s where Biore comes in, one of the largest carriers of PA++++ sunscreens. I chose the Bright Milk to try as my first quad PA product since it has a slight pink tone to it, which I can always use with my sallow complexion.

It doubles as a makeup primer/base and it’s also now waterproof since 2015! I literally couldn’t find anything unappealing about it. Best part was I could order it from Amazon (ps. sometimes you can see PA++++’s sneak into prime options but they always disappear, you gotta wait for snail mail)

The packaging is well, drug store packaging. But it’s practical and honestly, less wasteful than some of the extra packages that I come across.

Application can be a little tricky with how fluid the product is but it lays really well making a great canvas for cushion, foundation, or really whatever I’m in the mood for.

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The ingredient list is pretty fine too. Generally speaking, since sunscreens adsorb instead of absorb they can have more acne triggers in them.

This is a similarly priced US ‘for babies’ sunscreen:

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(note: CosDNA shows filter strengths in both spectrums which is helpful to see what your SPF is protecting you against most)

Safety is something I wanted to touch on briefly too. Oxybenzone is a filter sunscreen I would recommend to stay far away from. Especially if you are a female. This is also one of the filters that irritates my skin. Filter sunscreens work by converting harmful UV rays into heat, often times that process can cause a slight sensation, however for some reason Oxybenzone is just not my jam, but I’m not really worried about it.

After spending the entire morning till mid afternoon outside, in California, in actual sun, I was pretty worried about being a little pink at the end of the day. But once I got home and cooled off, I took my foundation off to reveal my skin was still white as a ghost without a hint of flamingo anywhere except a tiny strip on my neck.

On a day to day basis I found that the Bright Face Milk was just a little too matte for my liking. But surprisingly comfortable on my dry skin as a matte finish. But for the less than ideal environment, it worked out perfectly. There are a number of finishes in the Biore sunscreen line including gel and essence. Next I’ll be trying the new Biore 2017 reformulation of the watery gel since it is the most ‘moist’ finish for a more everyday sunscreen. But Bright Milk, you delivered. Even with my lack of reapplication except some cushion blots on my cheeks before photos.